The challenge
Black Rock City is a temporary city in the Nevada desert, and phone signal there can’t be counted on. The week’s event guide runs to thousands of listings, and plenty of people arrive knowing only their camp, or no one. An app that needs a connection stops being useful the moment you get there. And there was little time: everything had to work before people left home.
What we built
- A campaign on Bridgit’s campaign platform: a public page and open signup on the web, with an optional camp tag.
- Crew matching, so people going on their own were grouped into small crews.
- The event guide, imported from the public event listings, with filters and a “For you” ranking.
- A pocket pack: one online visit saves your plan, your crew and a curated guide to the phone, and it opens with no signal.
- Invite links with QR codes for each camp, so camps could bring their own people.
What it shows
The campaign went live nine days after the feasibility study began. The parts built for it, the offline pocket pack, open signup and optional tags, are now part of the platform, so any campaign can use them.